The Island of Ibiza

The location of Las Boas Ibiza is no accident. The site was specifically chosen for the development as probably the most ideal spot on the whole island to take full advantage of everything it has to offer.

For starters, it's a short stroll from two of the hottest clubs in the world at the moment: Pacha (the classic) and Lio (the fabulous, outrageous upstart).

The building's unique design affords spectacular views of Dalt Vila, the Old Town, its floodlit form hovering across the bay, the perfect backdrop to balmy summer nights on the terrace.

Glance towards the south and you'll see the pines and lighthouse of Formentera shimmering in the distance, floating on the turquoise Mediterranean.

And in the foreground are Marina Ibiza and Marina Botafoch, where the yachts of all the island's most special visitors are anchored during the summer season.

Ibiza itself is one of the most happening places in the world at the moment. It has moved on from its hippy, clubby roots to become one of the most exclusive sophisticated contemporary global destinations. Top creatives, artists and musicians flock here during the summer season, drawn by its incredible, unique energy and spirit, plus the chance to party — and relax — with like-minded types from all over the world. This new, glamorous, smart Ibicenca culture is celebrated in style magazines and newspapers from the New York Times to the Sydney Morning Herald.

It's a place where the best of recent history, the hippy spirit of personal freedom, the wild, no-limits, party-never-ends attitude and the easy, sensual eroticism, remains, now coupled with luxury, comfort, and an appreciation for the finer things in life. Combine this with spectacular Mediterranean landscapes and still-unspoilt natural beauty and a summer climate of endless sunshine and burnished blue skies and balmy languid nights, and it's easy to see why some people view the island as something akin to paradise.

Hedonism and beauty

From the beginnings of recorded history, the island has been associated with the more hedonistic side of life. In 654BC Phoenician traders from the Eastern Mediterranean established a port on the island, which they named as Ibossim, from the Phoenician iboshim, dedicated to their god of music, dance, and sexual pleasure, known as Bes. When they arrived on the island, they were surprised at the lack of any venomous creature on the island, and decided that it must be the home of Bes, the god of all the good things in life.

This spirit was reborn with the discovery of the island by the 1960s counterculture, where its free-and-easy atmosphere, beautiful landscapes and relaxed lifestyle made it a key stop on the hippy trail. The sense of freedom and mood of wild, hedonistic abandon that they brought carried on and the island became increasingly renowned for its wild, no-holds-barred nightlife. The development of the “Balearic beat”, the island's own distinctive brand of house music, ensured that this fame remained and grew – and stays to this day.

But this is only one half of the island's story. The other is the stunningly beautiful natural landscape, a place of rolling pine-clad hills, rocky cliffs, hidden coves, spectacular beaches and rocky shores, where even at the height of the summer season you can find yourself a secluded spot.

This unique combination of wild parties and wild landscapes is what makes this island so special – it's something that is found truly nowhere else. It also explains why so many fall in love with Ibiza, returning again and again to savour its spirit.